Needish

Now the time has come to show my presence.
My name is Johan; I’m the man behind the idea and third founder of NEEDISH.
Right now all of us are breathing, eating, sleeping and loving with needish circulating through our veins. It’s how it has to be. It’s inevitable. When you believe in something that much, only a thought of it gets your heart pumping a little bit faster. What the outcome can be and how it will change certain behaviors.

Now, to what I wanted to write:

I would like to share this metaphor with you, dear reader.

The Elephants lives at the savannah. At the savannah it’s really hot and the elephants get thirsty. When they’re thirsty they always go to the same waterhole.

But, if someday the waterhole should appear to be out of water, the elephants would immediately seek for another source and never return.

The same rule can be applied for humans on the Internet.

If an online service doesn’t work from the beginning or a working service gets an interruption, the users immediately chooses another supplier for the service, never to return to the pre-supplier again.

This is why it’s so critical that Needish has to work from day one when launching and continue to do so for the rest of its existence. If not, the users will do as the elephants: abandon.

I can proudly say it will work!

I’m definitely needish.

/Johan